Scaling Veteran Hiring

Turning Intent Into Action

United Airlines is one of the world’s largest airlines, operating a global network and employing tens of thousands of people across corporate, technical, and frontline roles.

With a long-standing commitment to veterans in its workforce, United sought a more scalable, accessible, and skills-first approach to military hiring across the enterprise.

United needed pipeline growth and improved conversion, not just increased interest. 


 

Our Solution

RecruitMilitary’s RMS² provided a strategic hiring partnership that strengthened United’s veteran talent strategy by:

  • Equipping recruiters and HR teams with military talent expertise, improving confidence and consistency in hiring decisions.
  • Amplifying United’s employer brand within the military community by highlighting diverse, skills-first career opportunities.
  • Connecting with veteran talent through career fairs, targeted sourcing, and AI-powered tools.
  • Scaling veteran hiring programs, including DoW SkillBridge, to increase visibility and evaluation of military talent.
Industry
Aviation
Website
united.com

Outcome

Since embedding RMS² into its veteran hiring strategy, United has achieved measurable results:

  • Growth of annual military-connected applications from 380 in 2023 to 1,000+ in 2025.
  • Higher application-to-offer conversion rates, driven by improved recruiter understanding, stronger candidate alignment, and greater candidate awareness.
  • Veteran hires across multiple functions and seniority levels beyond frontline aviation roles.
  • Scalable hiring systems and sustained pipeline growth, supporting United’s goal of becoming the leading veteran employer in commercial aviation.
Dom Walker
Senior Manager of Executive Recruitment, United Airlines

RecruitMilitary helped me understand how transferable military skills can truly amplify an organization. They have helped us articulate that value, educate our recruiters, and see how military talent can be a vessel to transform our workforce for the future.

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