How to Craft Your Elevator Pitch

An elevator pitch is a short, compelling introduction that sparks interest, builds professional connections, and can even help you land your next job. It’s called an elevator pitch because it should be brief enough to deliver during a typical elevator ride—about 30 to 60 seconds.

Think of it as your personal highlight reel: clear, concise, and memorable. While it’s smart to have a pitch ready for any networking opportunity, it’s especially important when attending job fairs, hiring events, or meeting potential employers.

Key Elements of a Strong Military-to-Civilian Elevator Pitch

1. Introduction
Start with who you are and a quick summary of your military background.
Example: “Hi, I’m John Smith, a former Army logistics officer with over 15 years of experience managing complex supply chain operations.”

2. Value Proposition
What value do you bring to the table? Highlight the transferable skills and experience that make you a strong candidate for civilian roles.
Example: “I excel in optimizing logistics processes and managing efficient supply chains—skills sharpened through overseeing multi-million-dollar operations in high-pressure environments.”

3. Differentiation
What sets you apart from other candidates? Focus on the traits or experiences that make you unique.
Example: “My military background has equipped me with exceptional leadership, a strong work ethic, and the ability to adapt quickly—qualities essential to keeping operations running smoothly.”

4. Call to Action
Close with a clear next step—what you want from the conversation.
Example: “I’d love to explore how my logistics and leadership experience can support your team’s goals. Can we set up a time to talk?”

Full Example Pitch

“Hi, I’m John Smith, a former Army logistics officer with over 15 years of experience managing complex supply chain operations. I excel in optimizing logistics processes and ensuring efficient supply chain management, skills honed through managing multi-million-dollar operations in high-pressure environments. My military background has equipped me with exceptional leadership skills, a strong work ethic, and the ability to adapt quickly to changing situations—traits that are crucial for maintaining operational efficiency in any industry. I’d love to discuss how my logistics expertise and leadership can contribute to your company’s success. Can we schedule a time to connect?”

Tips for Crafting Your Elevator Pitch

• Translate Your Experience: Clearly explain how your military skills apply to civilian roles—without the jargon.

• Keep It Concise: Aim for 30–60 seconds. Less is more.

• Be Specific: Focus on what you do best and how you add value.

• Practice Makes Perfect: Rehearse your pitch until it feels natural. Practice with a friend or mentor and ask for feedback.

• Show Confidence: Speak clearly and with purpose. Your confidence can leave just as strong an impression as your words.

• Tailor It: Adjust your pitch depending on who you’re speaking to. Highlight the most relevant aspects of your experience.

By crafting a strong elevator pitch, you’ll be prepared to introduce yourself with confidence and clarity—whether you’re at a job fair, networking event, or coffee shop.

Ready to put your pitch to work?
Sign up for an upcoming DAV/RecruitMilitary Job Fair and connect with employers who value your military experience.