How to Craft Your Military-to-Civilian Elevator Pitch

An elevator pitch is a brief introduction designed to spark interest, professional connections, and potentially land an interview. It’s named so because it should be short enough to be delivered during a typical elevator ride, usually lasting about 30 to 60 seconds. The goal of an elevator pitch is to succinctly convey key information and make a memorable impression, leading to further discussion or action. It’s best to have one prepared for any situation, but an elevator pitch is essential if you are attending a job fair or hiring conference.

Key Elements to Your Military-to-Civilian Elevator Pitch:

1. Introduction. Begin with a sentence that introduces who you are and your military background. Example: “Hi, I’m John Smith, a former Army logistics officer with over 15 years of experience managing complex supply chain operations.”
2. Value Proposition. Explain the key benefit or value you provide, highlighting skills and experiences gained from military service that are relevant to civilian roles. Example: “I excel in optimizing logistics processes and ensuring efficient supply chain management, skills honed through managing multi-million-dollar operations in high-pressure environments.”
3. Differentiation. Mention what sets you apart, focusing on unique skills or experiences that differentiate you from civilian candidates. Example: “My military background has equipped me with exceptional leadership skills, a strong work ethic, and the ability to adapt quickly to changing situations, which are crucial for maintaining operational efficiency in any industry.”
4. Call to Action. Conclude with a clear call to action, indicating what you want your audience to do next. Example: “I’d love to discuss how my logistics expertise and leadership skills can contribute to your company’s success. Can we schedule a time to talk more about how I can add value to your team?”

Full Example: “Hi, I’m John Smith, a former Army logistics officer with over 15 years of experience managing complex supply chain operations. I excel in optimizing logistics processes and ensuring efficient supply chain management, skills honed through managing multi-million-dollar operations in high-pressure environments. My military background has equipped me with exceptional leadership skills, a strong work ethic, and the ability to adapt quickly to changing situations, which are crucial for maintaining operational efficiency in any industry. I’d love to discuss how my logistics expertise and leadership skills can contribute to your company’s success. Can we schedule a time to talk more about how I can add value to your team?”

Tips for Crafting a Military-to-Civilian Elevator Pitch:

1. Translate Military Skills: Clearly explain how your military skills and experiences are relevant to the civilian job market.
2. Keep it Short: Aim for 30-60 seconds. Your pitch should be concise and to the point.
3. Be Clear and Specific: Avoid military jargon and be specific about what you do and what you offer.
4. Practice: Rehearse your pitch until it feels natural. Practice with friends or colleagues and ask for feedback.
5. Be Confident: Deliver your pitch with confidence and enthusiasm. Your passion for what you do should come through.
6. Tailor Your Pitch: Customize your pitch for different audiences or situations. Focus on what’s most relevant to the person you’re speaking with.

By following these steps and tips, you can craft a professional elevator pitch that effectively communicates your value as a transitioning military professional and leaves a lasting impression.

Ready to put your elevator pitch into use? Register for an upcoming DAV/RecruitMilitary job fair today!