How Do You Market A Job to Veterans?

Hiring the right people can be challenging and expensive. If you are seeking a more disciplined culture for your company, you must go to where the discipline cultures exist and make that your pipeline. For many, that culture is found in the U.S. Armed Forces.

Bradley-Morris/RecruitMilitary is the nation’s leading military-to-civilian recruitment firm. We help organizations source, hire, and retain America’s greatest resource: our veterans. Our recruitment marketing tools showcase your organization as a great place to work through branding, messaging, engagement, and measurement.

We have a deep understanding of this diverse group of men and women who are highly skilled with the drive to succeed. Why? Because we walk the walk: most of our employees are veterans themselves. In fact, we earned the Department of Labor’s HIRE Vets Medallion in 2018, its inaugural year.

Why Recruitment Marketing for Attracting Veterans to Your Organization?

The candidate experience during the job search process has never been more important. How well you communicate your brand to veteran job seekers directly impacts whether they apply for and accept a job with you. Our three-pronged solution of recruiting, targeting, and branding delivers the right strategies to engage your organization with our veteran audience.

Recruiting Solutions

Unlike traditional recruiting firms, Bradley-Morris/RecruitMilitary’s contingency recruiting services makes placements by connecting with military candidates we already know. Candidates come from both officer and enlisted ranks and possess the leadership and technical skills that are the most sought-after by our clients. Our expansive database of registered veteran candidates allows us to fill your open positions quickly and efficiently with a low time-to-fill rate. Our methods work well for unique hiring challenges, large-volume vacancies, or hard-to-fill openings requiring special qualifications or in high-demand fields.

Targeting Solutions

Candidate Database

Reach the most relevant candidates through America’s largest single-source veteran resume database of veterans and military spouses, with hundreds of new candidates registering daily. It’s the ideal place for showcasing job postings, sending targeted emails, and digital employment branding.

Featuring Google Cloud’s new remote search technology powered by AI, our recruitment database offers a robust selection of veteran resumes loaded with the skills and qualities that power great organizations. The efficiency and speed of our technology lowers both your cost per hire and time to hire.

Veteran Career Fairs

As the cost-per-hire grows year over year, our three career fair options maximize your investment through exposure to hundreds of qualified veterans who are eager, skilled and ready to work – all in one room. Since 2006, RecruitMilitary has hosted recruitment events in 100+ cities for more than 53,000 exhibitors across 1,500+ industries and more than 731,000 veterans from all service branches. Our job fairs have delivered more than 110,000 job offers. With more than 120 hiring events in 60+ locations nationwide each year, our events happen in unique venues: stadiums, museums, entertainment complexes, and more. Our settings promote networking, conversations, and on-site interviews. Our clients have consistently given our events more than a 90% favorable rating when it comes to quality of candidates, ROI, and overall experience. Our Net Promoter Score is more than 3.3 times higher than the staffing industry benchmark.

Military Base Events

We also take you onto military bases, hosting 19 hiring events at military installations each year, which provide direct access to veterans who are transitioning to the civilian workforce. At these events, you’ll meet newly transitioning military eager to start civilian careers.

Virtual Career Fairs

If you’re seeking an efficient way to hire veterans at a reduced cost-per-recruit, consider attending a virtual career fair. Create a veteran-friendly environment in custom-built chat rooms that can access critical candidate data such as security clearances, rank, experience, and education. Co-branding, logo placement, and priority email listing with Title Sponsorships or as a Premier Exhibitor allow you to expand your recruitment marketing reach.

Targeted Emails & Job Postings

Posting your opportunities on the largest job board in the military-to-civilian recruitment niche places your organization in front of a large veteran audience. Our jobs follow Google’s API data structure and are listed in Google’s index. Boost your job postings by locating candidates with the skills you need and alerting them to your opportunities with a targeted, personalized email.

MBA Veterans Netword

The MBA Veterans Network offers the country’s preeminent Annual MBA Student Veterans Conference, a superior vehicle for both leadership and intern candidate sourcing. MBA Veterans Network connects military veteran students with employers who value their elite academic credentials, military leadership abilities, and limitless career potential.

How Can Recruitment Marketing Help You Meet Your Goals for Brand Awareness?

Branding Solutions

Search & Employ

Our bi-monthly print and digital magazine is the perfect vehicle for recruitment marketing and brand awareness, with a focus on specific industries and guidance to help veterans improve their job-hunting skills as they search for new careers.

Advertising in Search & Employ® allows organizations to brand themselves as military-friendly and increase name recognition. Since issues are produced bi-monthly, ads double their lifespan with two months of exposure. Our digital platform provides reporting capability and optimized audience engagement. Our online version includes a link to your advertisement that lives in perpetuity. We give out 300,000+ print copies of the magazine each year to:

  • Active duty military installations worldwide
  • Hundreds of National Guard and Reserve units
  • Veteran job seekers attending Bradley-Morris/RecruitMilitary hiring events nationwide
  • Military-to-civilian recruiters nationwide

VetTen Digital Newsletter

Distributed monthly to more than 300,000 opted-in veterans, our VetTen digital newsletter brands your organization as veteran-friendly and links to open positions on your website. Your ad appears in our monthly newsletter that highlights select opportunities for veterans.

Website Advertising

Tell a bigger story about your organization with recruitment marketing options that powerfully promote your brand to veterans and increase traffic to your company’s career pages. Measure the success of your veteran hiring tactics to make sure that your strategy is on the right track.

Banner Ads

Set up banner ads on pages frequently visited by veterans and link to a branded micro-site. Your ads will rotate on our most popular candidate pages, including the Job Search Results page and the Veteran Career Fairs page.


Microsites let you tell the story of where your company is headed and why it’s the right fit for veteran job seekers. Meet OFCCP listing requirements economically with a rotating microsite on both our home and Job Search Results pages with a link to a URL of your choice. Ideal for large national companies in need of a constant candidate flow, microsites include:

  • Unlimited manual job postings for 12 months
  • Option to add unlimited job postings via XML or scraping
  • Option for unlimited database access

Companies that hire veterans gain much more than crossing another filled position off the list: they enrich their organization with employees whose qualities and training far exceed their job requirements.

With a veteran unemployment rate that is lower than the national average, it’s harder than ever to find talent, interview, and convert them to your team. That’s why it’s critical that the veteran community knows who you are. Find out how RecruitMilitary’s solutions can assist your recruitment marketing efforts and help your organization hire veterans.