Beyond Veteran's Day - Recognize Your Military and Veteran Employees All Year Long
As an Army veteran and a civilian CEO, I can tell you firsthand that there is plenty of available information about the importance of recognizing veterans in your organization, especially on Veterans Day. While that’s a good place to start, it shouldn’t be where you stop.
Maybe you have military employee resource groups in place. Great! Perhaps you have a veteran leadership mentoring program. Fantastic! But to go the “extra mile,” sometimes you need to put in a personal touch or think outside the box.
Use these best practices to demonstrate the appreciation and support your company has members of the military community, year-round:
1 | RECOGNIZE U.S. MILITARY BIRTHDAYS.
Learn the service branch of your veteran employees and recognize them on their respective military branch birthday. See below for a list of significant dates to use as a guide.
For example, in an ideal world, I’d want to know who all the Marine veterans were in my charge. On November 10th, I would personally send them each an email saying, “Thank you for your service, thank you for being a Marine, and thank you for what you bring to the company.”
If you’re worried that this approach might mean you could miss someone, then send a company-wide email instead: “Happy U.S. Marine Corps birthday to all the devil dogs in the organization. Thanks for your service. I’d love to hear, personally, what the Marine Corps birthday means to you.”
Encourage your leaders to recognize the veterans on their teams, as well.
2 | RECOGNIZE MILITARY SPOUSES.
Know who the military spouses are in your company and recognize them on Military Spouse Appreciation Day (the Friday before Mother’s Day.)
I think most veterans would understand when I say that acknowledging my wife's service as a is more meaningful to me than being honored for my own. Military spouses are the men and women who support our warfighters from home, and they deserve just as much appreciation.
Military Spouse Appreciation Day is a great time to show support on an individual basis to people. In this case, you’ll want to do something more than an email.
You could gift the recipient a gift card and note, thanking them for their service and sacrifice as a military spouse. A unique gesture will go a long way toward making these individuals feel seen and appreciated.
If you don’t know who the military spouses are, find out! Build a spouse question into your onboarding paperwork. Then, have your human resources department keep a census of veterans, active servicemembers, and military spouses.
3 | RECOGNIZE DEPLOYED FAMILY MEMBERS.
Find out which of your employees have children serving overseas. Better yet, if their son or daughter is deployed to a combat zone, send a care package from the company. Include a note that says, “Your parent is an amazing teammate of ours. Thank you for what you’re doing to serve our country.”
Obviously, there are limitations to this suggestion, but if there is a way to do it, this is something that is really valuable to the recipient. If the challenge is that the organization is too large to keep track of everyone’s dependents, create a communication chain where your employees can let you know when one of their family members is deploying, whether that's a spouse or a child.
Employees (and their family members) who deploy for National Guard or Reserve duty are another group to keep in mind. Check in with those employees periodically and encourage the employee’s leaders and teammates to do the same.
The key is to encourage open communication, so that the company can provide support.
Be flexible and generous in the support you provide. If you are only paying lip-service, it will show.
Remember, the military is like any other great slice of America. It’s made of human beings who are diverse in every way: gender, ethnicity, background, values, and so on. Even if you have the best intentions, failing to account for diversity will have the opposite effect of what you’re trying to achieve.
These recognition programs are an excellent way to touch base throughout the year, and you will be pleasantly surprised at the camaraderie and morale it builds within your organization.
Encourage open communication so that the company can provide support and then be as flexible and generous as you can in the support you provide.
2022 MILITARY-RELATED DATES TO CELEBRATE
February 19 | Coast Guard Reserve Birthday
March 3 | Navy Reserve Birthday
March 5 | Seabee Birthday
April | Month of the Military Child
April 14 | Air Force Reserve Birthday
April 23 | Army Reserve Birthday
April 30 | National Military Child Day
May | National Military Appreciation Month
May 6 | Military Spouse Appreciation Day
May 21 | Armed Forces Day
May 30 | Memorial Day
June 14 | Army Birthday
June 23 | Coast Guard Auxiliary Birthday
August 4 | Coast Guard Birthday
August 7 | Purple Heart Day
August 29 | Marine Forces Reserve Birthday
September 11 | Patriot Day
September 16 | POW/MIA Recognition Day
September 18 | Air Force Birthday
October 13 | Navy Birthday
October 26 | National Day of the Deployed
November | Military Family Month
November 10 | Marine Corps Birthday
November 11 | Veterans Day
December 1 | Civil Air Patrol (USAF Auxiliary) Birthday
December 7 | Pearl Harbor Day
December 13 | National Guard Birthday
Tim Best is chief executive officer of Bradley-Morris & RecruitMilitary and a U.S. Army veteran.
This article originally appeared in Search & Employ magazine.
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By Tim Best